I know, I know.
We just posted a few days ago that there was only one marketing trend you need to know for the year: complex content operations will overtake simple content marketing. And we have a lot to say about how to build a rockstar content operation that you should definitely read.
Don’t misunderstand us—the move to complex content operations is certainly a huge overarching shift to take account for in your yearly planning. But even better is what it means for how your organization approaches all the other trends of 2018.
The beauty of a solid, strategic content operation is that it allows you take advantage of all the trends that pop up. When you have a robust taxonomy, a clear set of processes and workflows, visibility into the content metrics that matter, and a team of collaboration wizards, you have the bandwidth and resources to evaluate which trends might be beneficial to your organization—and which trends are just fads.
So join me and one of my favorite marketers on the planet, Mathew Sweezey of Salesforce, for a webinar on which trends will be the five that marketers need to keep on their radars this year. Mathew’s presentation The Future of Marketing 2018 went viral on LinkedIn over the holidays, so If you sign up for only one webinar this year, make it this one.
The Future of Marketing: Five Megatrends of 2018 [Webinar]
Tuesday, January 16 at 12:00 EST
You’ll get the full story on each of these five marketing megatrends:
- The future of marketing is contextual
- Purpose is the heart of marketing
- The future of public relations is participatory
- Marketing automation 2.0: how to see past the walls of your MAP
- Chatbots are here to stay
Mathew Sweezey – Principal of Marketing Insights at Salesforce
A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com.
Paralee Walls – Director of Digital Marketing and Content Operations at Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost’s own Marketeer.