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ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic]

By March 29, 2015 No Comments

If you’re not showing marketing ROI, chances are, your CEO isn’t happy. And you’re the one feeling the pressure.

“Robust analysis is the key to understanding engagement by persona and buying stage. Without it, content marketing will never achieve the status is deserves.” —Sheila Miklos, VP of Integrated Marketing at 2nd Beach Strategy

But how can you prove the value of your marketing efforts? Just as sales teams have moved out of spreadsheets and into software to tie activity to revenue, marketers are making the shift to integrated technology to show true ROI.

Learn more by checking out the infographic below.

Want to learn more? Get in touch.

Anne Murphy

About Anne Murphy

Anne Murphy is the former Director of Content at Kapost, makers of content marketing software. She oversaw the Content Marketeer, a marketing blog dedicated to the art and science of content creation. Follow her at @amurphias.