Marketing StrategyThe Future of Content

Getting to “Hello” with Customer-Centric Content: 15 Minutes with Netskope’s VP of Marketing

By January 14, 2016 No Comments

Much of the buyer’s journey happens before the first conversation—and getting to “hello” requires carefully mapped content for every stage of the process.

Hogrefe and his team have crafted a strategy that delivers the right content to the right buyer at the right time, guiding buyers toward purchase long before they pick up the phone.

Just ask Scott Hogrefe, VP of Marketing at Netskope, a leading cloud access security broker and one of 2015’s top B2B marketing brands.

At Netskope, Hogrefe and his team have crafted a strategy that delivers the right content to the right buyer at the right time, guiding buyers toward purchase long before they pick up the phone.

Everything from Netskope’s top-of-funnel content through their product-focused assets support connection with prospects and customers on the topics they care about most—and they know how to have a little fun with serious topics. For example, the Movie Line Monday series uses movie quotes to introduce educational topics, and their infographics use an approachable, easy-to-consume style to introduce new concepts around cloud security. They’ve also perfected the art of heavier assets with a library of quarterly cloud reports and eBooks, all chock-full of valuable, engaging information. Additionally, Netskope builds authority and thought leadership with third-party research.

For every step of the buyer’s journey, Netskope’s got content.

Check out the 15-minute webinar with Scott Hogrefe, VP of Marketing, as he shares how to build a strong marketing foundation using a myriad of content formats, map content to the buyer’s journey, and craft an unforgettable customer experience with fun, informative, and purposeful content.

Erica Lindberg

About Erica Lindberg

Erica is a former Content Marketing Manager @ Kapost. Equal parts creative and strategic, Erica loves to the push the envelope of what's possible on the new marketing frontier. Most of her ah-ha! moments come while hiking in the backcountry or while riding her bike around the Colorado Front Range. Get in touch @EricaLindberg_