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FeaturedResearch and InsightsThe Future of Content
October 20, 2017

Building a Better Content Operation [Infographic]

The stats are in: content marketing continues to prove its worth, with 63% of marketers ranking it in their top three most effective marketing strategies. Wondering what other strategies perform…

Marketing Strategy
October 18, 2017

5 Ways to Convince Your Boss It’s Time to Go Agile

When I first discovered Agile marketing, I was the lone content marketer in my department. From writing blog posts to developing content strategy to wordsmithing the website—I did it all….

Content CreationDigital Marketing
October 16, 2017

7 Key Ingredients to Build the Perfect Creative Brief

The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators…

Marketing Strategy

Marketing Strategy
October 18, 2017

5 Ways to Convince Your Boss It’s Time to Go Agile

When I first discovered Agile marketing, I was the lone content marketer in my department. From writing blog posts to developing content strategy to wordsmithing the website—I did it all….

Marketing Strategy
October 10, 2017

3 Tips for Developing a Product Marketing Strategy

Product marketing is a tough job for the sole reason that you essentially need to create your own role. The job specs tend to be open-ended: “develop marketing collateral that…

Marketing Strategy
October 4, 2017

Planning Your Content Strategy: The Perfect Checklist

With SiriusDecisions reporting that as much as 70% of B2B content goes unused, what steps should marketers take to ensure their content hits its targets for the month and the…

Content Creation

Content CreationDigital Marketing
October 16, 2017

7 Key Ingredients to Build the Perfect Creative Brief

The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators…

Content Creation
September 22, 2017

Maximize B2B Buyer Engagement: Think Human2Human

In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying…

Content CreationDigital Marketing
September 20, 2017

Content Marketers Love These 7 Microblogging Tools

Interactions on the internet are moment-driven according to Think with Google. Every moment and every subtle point of interaction matters when you’re creating content as a platform to scale relationships with…

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