Scott Vaughan, CMO of UBM TechWeb: “We believe marketing is the next big technology market.” VIDEO

1 minute read

Upland Admin

Scott Vaughan at the Online Marketing Summit 2012_The Content Marketeer Scott Vaughan’s professional positions have volleyed between publisher and publishing marketer for nearly two decades. Currently chief marketing officer for UBM TechWeb, his time as a publisher makes him a true leader in the practice of content marketing, which is what landed him on our list of Marketers to Watch in 2012.

I had the pleasure of speaking with Vaughan about marketing as a service, breaking into B2B content marketing versus B2C, and UBM TechWeb’s first year hosting the Online Marketing Summit, where this interview took place.

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