Content CreationMarketing Strategy

The Marketeer 50: Marketers to watch in 2012

By January 3, 2012 4 Comments
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Toby Murdock

About Toby Murdock

Toby Murdock is Kapost’s CEO, co-founding the company in 2009. He leads Kapost in enabling its customers to build and manage content operations that generate the right content for the right customer at the right time, and has directed the company to its market-leading position as the premier B2B content marketing software. Prior to Kapost, Toby was the co-founder and CEO of Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby led to Qloud from founding through growth to a successful sale to Buzz Media. Prior to Qloud Toby worked at AOL and Ruckus. Toby lives in Boulder, CO with his wife and three daughters.


  • Ryan Skinner says:

    Good list. Pity it’s entirely US-centric. I’m a Yank myself, but I doubt that the only marketers to watch live in America.

  • Thank you very much for including me. It’s really a testament to the work of the Community and Social Strategy teams at Radian6 and the philosophy of providing useful content to our community that was created by David Alston and nourished by Amber Naslund and Lauren Vargas. But I’m still gonna get a t-shirt made. 🙂

  • Daniel Patterson says:

    So here’s the idea…I want to fly. Not in a plane though. I want to fly in a wingsuit. and I’d like to film the whole deal beginning to end. Call it something like “training icarus-the making of a wingsuit pilot”. Problem here is that if I pay for it all myself, it’s gonna be not as high quality production video, and it’ll take me forever. So… I need a sponsor. AFF school is $3550. And if paid up front, you get an extra 10 jumps with the package. After I get qualified, it takes another 200 jumps to be able to start wingsuit school. Those are $25 a jump at 13,500 feet. That’s another $5000. Then there is the wingsuit itself. That’s $1600. Ok so without going any further into the grimy details, I’m at $9050, and we haven’t even filmed anything yet. Why should anyone pay for this? extreme sports is the largest growing spectator sport out there! People are nuts for watching this! And the closest they’ll ever come to doing it is drinking the same energy drink as those doing it and watching them on TV. So…I’m dying to do this…And I have a career…so you don’t have to pay me…just my expenses. I really just want to fly! So be a party of history and let’s do this!