The Future of Content

The Week in Content Marketing: Hiring Freelance Writers, 4 Steps to a Bigger Budget, and More

By March 2, 2012 No Comments

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

The 4 Justifications Your Boss Needs to Hear to Pay for More Content Marketing: These four steps create a viable proposal for the inclusion of content in your budget and marketing plans—from ROI to awareness and acquisition. Via Social Fresh

How to Hire a Freelance Writer for Content Marketing: Source, interview, and hire strong freelance writers for your content marketing program. Via Reputation Capital

Content: Marketing’s Best Hope, or More Hype? Matt Creamer surveys the landscape for answers to questions about content marketing’s long-term potential and how some brands are winning (and losing) the online publishing game. Via AdAge

Content Marketing and Brand Journalism at Boeing: David Meerman Scott looks at Boeing’s branded content, highlighting the company’s storytelling abilities and video efforts. Via Web Ink Now

Content Marketing Today: An All-Hands Enterprise: How to turn your content marketing framework into a business strategy. Via Marketing Land

Did we miss something that wowed you this week? Share it in the comments.

Grace Boyle

About Grace Boyle

Grace Boyle is a contributing writer to The Content Marketeer and is the former Director of Customer Success for Kapost. As a longtime blogger (she has two blogs of her own), she gets geeky about content marketing and storytelling through writing. Grace also loves hiking, food, travel, yoga, and laughter.