Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email.
Brand Journalism: Cisco’s Innovative Approach to Online Content Marketing: Karen Snell, Cisco’s digital lead, discusses the company’s new commitment to brand journalism and how it’s using articles, video series, and more to better connect with customers. Via Business 2 Community
Why Infographics Are Not Enough for Successful Global Content Marketing: A look at the popularity and effectiveness of infographics and how various cultures react to them. Via Search Engine Land
How an Unknown Street Artist Used Content Marketing to Build a Global Brand: A profile on Shepard Fairey’s iconic brand and how his unique art, intense work ethic, and loyalty to his message make him a leading content marketer. Via Copyblogger
What Content Marketers Need to Know About Interactive Ebooks: A look at the various types of ebooks and the advantages of publishing an interactive multimedia ebook for your brand. Via Content Marketing Institute
Cisco’s Karen Snell via Business 2 Community
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.