Marketing StrategyThe Future of Content

This Week in Content Marketing: Building Relationships

By June 21, 2013 No Comments

This week’s roundup of the best content marketing posts over the last 7 days focuses on better getting to know your customers and building strong relationships. The key to creating great content is realizing that you first have to know who you’re talking to. Take a minute and soak up advice on building connections with your buyers from experts across the web. And don’t forget to share your favorite articles in the comment section below!

The first step to building a strong relationship with your buyers is the introduction. You have to learn a little about them and figure out who they are, what they care about and where they are seeking information before you can hope to relate to them. When you’re meeting new friends, this step is called small talk, when you’re meeting new prospects, you create buyer personas. This incredibly detailed article, How to Create Customer Profiles to Reach Your Target Audience, outlines all the steps to creating robust personas that let you know who your buyers are and how to create killer content, just for them. Via Convince and Convert

Now that you’ve gotten to know your buyers, it’s time to learn a little bit about their needs. You know what your buyers are interested in, but what really makes them tick? Get a little insight into the psychology of the buyer with this article, How Classic Psychology Can Help You Understand Your Buyer. Learn how psychological insights can help you better understand your buyers and meet their needs. Via Marketo

Once you understand your buyers and their needs, it’s time to take the relationship to the next level. But how can you form a meaningful connection? How to Leverage the Science of Relationships to Gain True Influence explores the power of propinquity, the idea that the closer two people are, either physically or mentally, the more likely they are to form relationships. Understanding propinquity can help you build strong bonds with your customers. Check out the article to see how it works. Via Copyblogger

And in case you missed anything this week on the Content Marketeer:

Hopefully, this week’s articles have made you think about getting to know your buyers a little better and how that can take your content marketing efforts to the next level. If you want to see more on how companies can communicate better with their buyers, check out How Marketing Can Be a Better Date, presented by Jesse Noyes of Offerpop at Content Marketing Bootcamp San Francisco. And don’t forget to enjoy your weekend, Content Marketers!

Christine Leas

About Christine Leas

Christine is a writer, content marketer and recovering attorney, who enjoys geeking out about modern marketing. Born and raised in Florida, Christine's still getting used to the sight of mountains outside her window. She lives in Boulder with her boyfriend and their two giant cats.