Content CreationDemand Generation

What Kapost’s Top 5 Assets of the Year Say About Great Content

At Kapost, we churn out a lot of content. And when content strikes a chord with our target audience, we like to dig into why.

Here, we review the top five Kapost assets of the year, in traffic and leads, and dissect why they drove results for our organization.

1. The Kapost 50 

What Is It?

The Kapost 50 celebrates the best content marketing brands based on the quality and frequency of new content, audience engagement, and creativity.

Why It Works

The best way to understand how to do something is to pay attention to the companies already succeeding. The same goes for content marketing. Every content marketer should know—and learn from—the industry leaders. That’s why we created the Kapost 50. And that’s why it’s our leading traffic driver so far this year.

2. Cold, Hard Content Marketing Stats

What Is It?

Cold, hard, content marketing stats is just what its name implies. This page features a list of content marketing statistics and facts on a number of topics, including the value of content marketing, execution and process, social media, blogs, content marketing adoption, budgets, customer preferences, and more.

Why It Works

Content marketers are in the business of convincing, and facts are convincing. If you’re trying to convince your CEO to invest in your content operation and you say that content marketing costs 62% less than traditional marketing and generates about 3x as many leads, you’re going to be more effective. At Kapost, we found that we were constantly seeking out relevant and convincing content marketing stats. So, we shared our collection with the world.

The result? It’s one of our most trafficked URLs.

3. Content Scoring Infographic

What Is It?

The content scoring infographic is an interactive webpage that explains how to score your content based on exactly how many leads and opportunities it drives, going beyond metrics like engagement, unique page views, and social shares.

Why It Works

Content scoring is a data-driven process that reveals how many leads and opportunities content assets generate. Effectively measuring content performance is a major pain point in the marketing community, so we knew this topic would be a hot one. But we also needed to introduce it in an easy-to-grasp way. That’s what the content scoring infographic is all about. And that’s why it was our third biggest traffic driver of the year.

4. The Complete Guide to Building Your Content Marketing Workflow

What Is It?

Having a content marketing strategy is one thing. Implementing it is another. This guide is for (the many) marketers who need help streamlining approvals and tasks, repurposing their existing content, and identifying and assigning roles and channels. The eBook includes step-by-step workflow templates for the most common content types, an overview of key content marketing tools, and project management hacks to increase team efficiency.

Why It Works

Most marketers bite off more than they can chew when it comes to content. While 91% of B2B marketers claim to use content marketing, only 42% say they’re effective at it. Needless to say, many of us are eager to close this performance gap, but just don’t know where to start. This eBook provides a framework for getting it done. And it was the asset that captured the most new leads so far this year.

5. The Blueprint of a Modern Marketing Campaign

What Is It? 

The Blueprint of a Modern Marketing Campaign is an eBook chock-full of best practices for what it takes to develop a comprehensive content strategy.

Why It Works

Before you launch a content marketing campaign, you need a solid editorial and content strategy. Believe it or not, a lot of marketers don’t really know how to create one. The result is poorly planned, unsuccessful content that wastes time and resources. This eBook is one of the best guides for the beginner content marketer. It has everything you need to get started, making it our second lead-driver this year to date.

Reviewing the characteristics of your most successful pieces of content reveals the topics, questions, and formats that attract and retain your target audience.

What’s your organization’s top 5? Time to find out.

Liz O'Neill Dennison

About Liz O'Neill Dennison

Liz is a former Content Marketing Manager at Kapost. She's psyched about human-friendly content, beekeeping, and playing outside. Reach her at @lizkoneill.