Demand GenerationMarketing Strategy

VIDEO: How Brands Become Publishers, Parts 2 and 3

Slide on Black Hat SEO from Content Marketeer publisher Toby Murdock's IMS presentationAfter highlighting some examples of brands that have implemented content marketing as a business strategy (in Part 1), Kapost CEO and Marketeer publisher Toby Murdock compares the content economics of brands v. traditional publishers for Part 2 of our seven-part series.

And in Part 3, he reviews how the dynamics of digital marketing have changed: While search and social media are part of the equation, quality content is now the key component of successful online marketing.

 

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