Content CreationThe Future of Content

Winning the Content Marketing Game [InfoGIF]

By August 13, 2014 No Comments

Although 91% of marketers report doing content marketing, only 4% are considered “masters.” This small percentage of companies currently dominates the content marketing game.

But don’t let that number intimidate you. There are ways to level up your content marketing—and quickly—that will help you beat the obstacles blocking your success.

Check out this infoGIF — an animated infographic brought to you by Kapost and Salesforce.com—to find out how to get on the content marketing leader board.

Content-Marketing-Game-Gif-2

Winning the Content Marketing Game, by the Numbers

91% of B2B marketers use content marketing (Source) — Tweet This Stat

Only 4% of B2B content marketers are “true masters of content marketing.” (Source) — Tweet This Stat

Only 32% of marketers say they are effectively executing enough content. (Source) — Tweet This Stat

Only 27% say they are effectively tracking content utilization metrics. (Source) — Tweet This Stat

The top 3 organizational goals for B2B content marketing are brand awareness, lead generation, and customer acquisition. (Source) — Tweet This Stat

The most effective companies are nearly 2x more likely to align content with both persona and funnel stage. (Source) — Tweet This Stat

Between 60-70% of B2B content goes unused because the topic is irrelevant to the buyer audience. (Source) — Tweet This Stat

68% of B2B buyers said the number of sources used to research and evaluate a purchase increased last year. (Source) — Tweet This Stat

The most effective companies are 14% more likely to align content marketing efforts with sales methodology. (Source) — Tweet This Stat

Companies with a content operation in place see a 24% increase in productivity. (Source) — Tweet This Stat

Companies with a content operation in place see a 512% increase in marketing qualified leads. (Source) — Tweet This Stat

Companies with a content operation in place see a 6x the revenue lift from content marketing. (Source) — Tweet This Stat

Anne Murphy

About Anne Murphy

Anne Murphy is the former Director of Content at Kapost, makers of content marketing software. She oversaw the Content Marketeer, a marketing blog dedicated to the art and science of content creation. Follow her at @amurphias.