Marketing Strategy

40 Inspiring Women in Marketing #IWD2016

By March 8, 2016 No Comments

International Women’s Day posed the question, how will you mark the day?

We’d like to celebrate the achievements of women in marketing.

Marketing is an exciting craft. The Age of the Customer, the rise of digital, the explosion of new technologies, the many talented millennials joining our ranks – these shifts have completely transformed marketing.

Charting a course through these changes makes this profession an interesting and challenging one. It takes vision, courage, inspiration, and hard work to lead people and companies in this new world.

All of us at Kapost serve amazing marketers every day. So, I asked the entire team to nominate women making a difference.  Some are active on Twitter, and you can follow others on LinkedIn.

How did we choose?

First, we work with marketers in a range of roles across corporate, digital, brand, demand generation, product, field, and customer marketing. So our list includes inspired leaders and rising stars in each of these areas of the marketing craft.

Next, we focused on the marketing leaders making waves in B2B. We often see B2C marketers get a lot of limelight when it comes accolades for marketing innovation. We love that recognition. And yet, B2B marketing is equally hard but in different ways. More stakeholders, longer sales cycles, more complex products…these elements make B2B marketing unique.

The marketers we celebrate here prove that marketing innovation is thriving in B2B.

Lastly, we focused on women making a difference at all levels of marketing. Leaders come in all roles. We see them at every stage of their careers. It’s not just CMOs that drive change, but marketing teams stacked with great talent make waves. The women on this list are proof of that.

Let me close with a word of thanks to Erin Robbins O’Brien and the Search Engine Journal for their article on 50 Awesome Women in Marketing to Follow, which inspired me to pay it forward.

Without further ado, here is our list.

Abby Gabriel, VP Global Marketing Strategy, Schneider Electric

Follow Abby on LinkedIn and Twitter

Alyson Savelle, Sr. Mgr, Brand Offer Marketing, SOLIDWORKS

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Ann Handley, Chief Content Officer, MarketingProfs

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Anna Napolitano, Content Marketing Director – IT Business, Schneider Electric – IT Business Unit

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Ardath Albee, CEO, Marketing Interactions, Inc.

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Ashley Zurcher, Associate Director of Content Marketing, Wiley

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Beki Scarbrough, VP Integrated Marketing, CA Technologies

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Beth Mallino, Head of User Experience & Web Operations, CSC

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Cynthia Gumbert, VP Digital and New Accounts Marketing, CA Technologies

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Debbie Lakatos, Global Senior Demand Generation Manager, Hach

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Debbie Qaqish, Chief Strategy Officer, TPG

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Deirdre Bigley, CMO, Bloomberg LP

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Emily He, CMO, Double Dutch

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Emily Reynolds, Content Marketing Manager, Phunware

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Heidi Bullock,  VP of Demand Generation, Marketo

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Jamie Barnett, CMO, Netskope

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Jennifer Whitney, Lead Strategist, Marketing Automation, Wiley

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Jill Maher, VP, Digital Marketing, Fidelity Investments

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Joan Sherlock, VP, Digital Marketing, Consulting & Enablement, Digital Experience, SAP

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Julia White, General Manager, Microsoft Office Division, Microsoft

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Karen Walker, CMO, Cisco

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Katherine Demacopolous, VP Content Marketing, CA Technologies

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Katherine Scott, Marketing Specialist, Social Networking and Online Media, Thermo Fisher Scientific

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Katrina Craigwell, Director, Global Content and Programming, GE Digital

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Lauren Flaherty, EVP, CMO, CA Technologies

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Lindy Hood, SVP, Head of Marketing, North America Commercial, Zurich NA

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Lisa Haldeman, CEO, Ogilvy (Leopard)

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Loni Stark, Senior Director, Adobe

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Maggie Chan Jones, CMO, SAP

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Meagen Eisenberg, CMO, MongoDB

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Missy Altergott, VP, Corporate Marketing, Level 3

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Monika Schulze, Global Head of Marketing, Zurich Insurance Company Ltd. 

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Neenu Sharma, Marketing Strategy & Operations Leader, GE Digital

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Patty Brown, Head of Global Content Strategy, CSC

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Robin Caputo, CMO, DataVail

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Sara Sweitzer, Director of Content Development, Amsurg

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Shelly Lucas, Content Marketing Director, Dun & Bradstreet

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Tara Dunn, Editor in Chief of Analytics Hub, IBM

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Tracie Sokol, Vice President, Marketing, Enterprise Services and Solutions, Canon Solutions America

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Whitney Parker Mitchell, Global Marketing Director, Kroll

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Thank you for the inspiration, B2B marketers.

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Christine Viera

About Christine Viera

Christine has over 14 years of experience in customer experience and CRM, serving clients from mid-market to enterprise including Oracle, Siebel Systems, Avid, and Avaya. Christine holds an MBA from the Kellogg School of Business, and an undergraduate degree from Cornell University.