International Women’s Day posed the question, how will you mark the day?
We’d like to celebrate the achievements of women in marketing.
Marketing is an exciting craft. The Age of the Customer, the rise of digital, the explosion of new technologies, the many talented millennials joining our ranks – these shifts have completely transformed marketing.
Charting a course through these changes makes this profession an interesting and challenging one. It takes vision, courage, inspiration, and hard work to lead people and companies in this new world.
All of us at Kapost serve amazing marketers every day. So, I asked the entire team to nominate women making a difference. Some are active on Twitter, and you can follow others on LinkedIn.
How did we choose?
First, we work with marketers in a range of roles across corporate, digital, brand, demand generation, product, field, and customer marketing. So our list includes inspired leaders and rising stars in each of these areas of the marketing craft.
Next, we focused on the marketing leaders making waves in B2B. We often see B2C marketers get a lot of limelight when it comes accolades for marketing innovation. We love that recognition. And yet, B2B marketing is equally hard but in different ways. More stakeholders, longer sales cycles, more complex products…these elements make B2B marketing unique.
The marketers we celebrate here prove that marketing innovation is thriving in B2B.
Lastly, we focused on women making a difference at all levels of marketing. Leaders come in all roles. We see them at every stage of their careers. It’s not just CMOs that drive change, but marketing teams stacked with great talent make waves. The women on this list are proof of that.
Without further ado, here is our list.
Abby Gabriel, VP Global Marketing Strategy, Schneider Electric
Alyson Savelle, Sr. Mgr, Brand Offer Marketing, SOLIDWORKS
Ann Handley, Chief Content Officer, MarketingProfs
Anna Napolitano, Content Marketing Director – IT Business, Schneider Electric – IT Business Unit
Follow Anna on LinkedIn
Ardath Albee, CEO, Marketing Interactions, Inc.
Ashley Zurcher, Associate Director of Content Marketing, Wiley
Beki Scarbrough, VP Integrated Marketing, CA Technologies
Beth Mallino, Head of User Experience & Web Operations, CSC
Cynthia Gumbert, VP Digital and New Accounts Marketing, CA Technologies
Debbie Lakatos, Global Senior Demand Generation Manager, Hach
Follow Debbie on LinkedIn
Debbie Qaqish, Chief Strategy Officer, TPG
Deirdre Bigley, CMO, Bloomberg LP
Emily He, CMO, Double Dutch
Emily Reynolds, Content Marketing Manager, Phunware
Heidi Bullock, VP of Demand Generation, Marketo
Jamie Barnett, CMO, Netskope
Jennifer Whitney, Lead Strategist, Marketing Automation, Wiley
Follow Jennifer on LinkedIn
Jill Maher, VP, Digital Marketing, Fidelity Investments
Joan Sherlock, VP, Digital Marketing, Consulting & Enablement, Digital Experience, SAP
Julia White, General Manager, Microsoft Office Division, Microsoft
Karen Walker, CMO, Cisco
Katherine Demacopolous, VP Content Marketing, CA Technologies
Katherine Scott, Marketing Specialist, Social Networking and Online Media, Thermo Fisher Scientific
Katrina Craigwell, Director, Global Content and Programming, GE Digital
Lauren Flaherty, EVP, CMO, CA Technologies
Lindy Hood, SVP, Head of Marketing, North America Commercial, Zurich NA
Lisa Haldeman, CEO, Ogilvy (Leopard)
Loni Stark, Senior Director, Adobe
Maggie Chan Jones, CMO, SAP
Meagen Eisenberg, CMO, MongoDB
Missy Altergott, VP, Corporate Marketing, Level 3
Follow Missy on LinkedIn
Monika Schulze, Global Head of Marketing, Zurich Insurance Company Ltd.
Neenu Sharma, Marketing Strategy & Operations Leader, GE Digital
Patty Brown, Head of Global Content Strategy, CSC
Robin Caputo, CMO, DataVail
Sara Sweitzer, Director of Content Development, Amsurg
Shelly Lucas, Content Marketing Director, Dun & Bradstreet
Tara Dunn, Editor in Chief of Analytics Hub, IBM
Tracie Sokol, Vice President, Marketing, Enterprise Services and Solutions, Canon Solutions America
Follow Tracie on LinkedIn
Whitney Parker Mitchell, Global Marketing Director, Kroll
Thank you for the inspiration, B2B marketers.
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